The previous post calls for a little extra cash so that you can make search engines work for you. There is a better and cheaper alternative, although this is more advantageous to blogs and text-heavy websites. Search engines do not index graphics, including Java applets and Flash. What you can do is make sure that you use words and phrases in your posts that have word strings that will most likely appear in search engines. By optimizing the text input in your site, the higher the possibility that your site is indexed at the top pages of search engine results.